Many people will find YouTube ads 6 seconds after a jump button, click once the ads immediately disappear, accustomed to being affected by the domestic video site’s ultra-long ads users said: too good! For this, many people intuitive judgement: Google is the conscience of the enterprise on this planet, in order to user experience can be sacrificed for commercial interests, much better than those domestic ads that often 120 seconds!
Is there still money in doing so? Do advertisers like their ads to be skipped? Yes, advertisers like it too, which seems counter-intuitive, but actually contains deep psychological reasons.
Boosting the true exposure of an advert: ‘Because you want to skip it, you must stare’
YouTube adverts can be skipped
Since you subconsciously want to skip the adverts, you can’t walk away from them for those 6 seconds, and not only can you not walk away from them, but you stare at them intently. It is also during these 6 seconds that the advert reaches an extremely high success rate.
For a long time, branded adverts have been charged by exposure, but having a lot of people watching after exposure has been a monitoring problem in the advertising world. YouTube has effectively increased the real exposure of adverts by attracting the full attention of the user in 6 seconds with a simple skip button.
Is this what brand owners think? What a great vote-catcher for eyeballs when adverts like this look like they’ll lose customers instead!
Evaluate adverts better: you’re YouTube’s free ad quality evaluator.
Adverts that can be skipped have another very obvious advantage: allowing advertisers to add a dimension to measure the quality of their own adverts, it gives a clear picture of how appealing the advert the user has skipped is at the first few seconds, or the seventh, or the twenty-third, reflecting very accurately the level of attractiveness of the advert.
This metric is a true indicator of the quality of the advert, and there is no better indicator of the excellence of a patch than this data. The click-through rate of the patch is an indicator of the result of the advert’s effectiveness, and the skip time is an indicator of the process.
Don’t underestimate this metric, with this metric, it is possible to retarget the viewer who is about to finish watching (next time to the viewer who has already had some kind of interaction) and Lookalike (recommending other parts of the viewer based on the characteristics of known parts of the viewer). YouTube has turned thousands of users into free evaluators of the quality of the advert by adding this little skip button! that allows brand owners to make their adverts better. Only pay for real viewing: ‘YouTube won’t charge you if a user skips’
YouTube doesn’t charge you when your advert is skipped, and you don’t have to pay unless your advert is played before 30 seconds (adverts that are less than 30 seconds long), that’s why YouTube names these adverts ‘Tureview adverts’, which means you only pay for what you actually watch. That’s why YouTube named these adverts ‘Tureview adverts’, meaning you only pay to actually watch them.
tureview advertising
Advertisers have been extremely receptive to this form of bidding on adverts, paying only for users who are genuinely interested, while also collecting information from users who are not interested in the advert. Since then, YouTube advertising has become a very customer-friendly experience. On YouTube, $12.6 billion was spent by advertisers in 2023, which is a testament to the huge appeal of YouTube ads.
So when you see YouTube ads that you can skip, don’t just take it at face value, chances are the advertisers behind it are already making a fortune.
