With over 500 million active users on Instagram every day, many brands are finding ways to engage with the Instagram community to get more repeat customers. If you can promote your cross-border products on Instagram, customers will be unconsciously attracted to your product and have no trouble marketing it.
1 Create an Instagram business account
A business account must be separate from a personal account. When promoting products across borders, Instagram brand pages should not be too personalised and content that is not relevant to your customers will not increase sales. Make sure to add links to your website or target page below the name and below the description.
Create an Instagram Business Account
2 Post Popular Instagram Posts
A picture is worth a thousand words. The human brain receives 90% of its information through images.Instagram is a platform for sharing images, which is one reason why it is so popular. Therefore, cross-border product promotion can post pictures of products that can increase sales.
Product diagrams allow consumers to make their own judgement subconsciously and avoid forced sales pitches. Therefore, your product charts need to be more creative to make an impact without being offensive.
It’s important to utilise professional and creative images to market your products, and Instagram can take it to the next level. Sixty-seven per cent of customers find detailed diagrams more useful than product information and other customer comments.
Choosing the image is something that must be taken care of, Instagram automatically converts the uploaded image to a rectangular image of 612 x 612 pixels, be careful that your image becomes unattractive! Your product images reflect your expertise. To ensure high-quality images, save to double the resolution. You can use PS to resize the image to 1024 x 1024 pixels so that when you upload it to Instagram, the image is still sharp.
3 Get More Instagrammers
Even if your photos are posted, it is still necessary to adopt some strategies to get people to see and become your followers, here are some tips to get better:
Get more Instagrammers
Add tagging to increase the exposure of your posts.
Use a keyword to summarise your post so that it is always easy to find. Use only one hashtag for most posts and not too many. More than 5 hashtags will only engage fewer people and look confusing and too salesy.
Increase interaction with your followers on Instagram.
It brings buyers closer, improves customer service, gets direct feedback from consumers and makes visitors loyal consumers.
Increase Interaction with Followers on Instagram
How to increase fan interaction? Write compelling captions Many captions with a simple slogan or question can catch the attention of your followers and get a lot of comments. Captions should not be too long or they will be ignored by users. Straightforward, interesting captions get fans’ attention, cause them to think, and cause them to engage.
Launch contests to increase interaction With contests, you can attract more followers, increase interaction and reward your most loyal consumers. In fact, 70% of Instagram users have or want to join the contest.
Post Instagram at 6 p.m. on Mondays.
Instagram activity is higher between 5 and 6 p.m. on weekdays, peaking at 6 p.m. on Mondays. But different fans will interact with you at different times. If most of your fans are housewives, then at 6 p.m., they are mostly doing chores and preparing dinner. Therefore, knowing when your fans are most active can help you make the best schedule that will get you the most likes and comments. Generally, various brands are posting six images a week. Analyse the density data and choose the best time to interact with your fans by posting one or two dynamics during this period. Also, consider the timing of other posts.
According to research, people who post late at night are easily overwhelmed by the sheer volume of posts. People usually read news adverts when no one is watching TV. Most social media outlets will get more people to follow your Instagram posts when they pause for updates. Cross-border product promotion can be very time-consuming, and apps like Schedugram and Latergram allow you to organise your posts in your free time and publish them according to the best time for your schedule.
Focus on your favourite posts, which are the most interactive and which are the most successful. Your followers can provide appropriate content for feedback. Look for common ground in posts that get positive reviews so you know what you should be sharing with your fans for cross-border product promotion.
