Google Ads can now report shopping cart data for shopping campaigns, tracking all information related to the purchase.

Google is bringing shopping adverts to YouTube's homepage and search results, giving advertisers insight into users' shopping intentions.

Previously, I wrote about how to track offline conversions from Google Ads. Importing data from external sources, such as phone calls and CRM records, helps provide a comprehensive view of revenue beyond direct website activity.

Advertisers can see integrated audience targeting for search campaigns in their Google Ads accounts.

Paid Search Advertising (PPC) and Conversion Rate Optimisation (CRO) are both well suited to improving business performance in their own right.

With over 500 million active users on Instagram every day, many brands are finding ways to engage with the Instagram community to get more repeat customers.