Ask any digital marketer and they'll tell you there are a few channels they can't live without.

Like many PPC marketers, I like to use this time to catch up, regroup and get ready for the coming year.

Google has launched two new responsive search advertising tools that are now available to all advertisers across all languages. Additionally, these tools can now be configured through the Google Ads Editor, the Google Ads API, and mobile applications.

Google is launching a new YouTube ad extension that is similar to the search ad extension. Like Google’s search ad extension, this new feature for video ad campaigns invites users to take more actions beyond traditional ad clicks.

In this day and age, when data and analytics have an increasing influence over organizational decision-making, there’s no excuse for being in the dark on who your target audience is and what exactly they want.