Local PPC is very important to me: helping community members profit by contributing to the community is both satisfying and scalable.

Google has announced a new round of updates about how proximity releases work.

Amazon's demand-side platforms (DSPs) may not be the first platforms that come to mind when assembling a portfolio of channels that include display options.

Since the introduction of the AIDA model in the late 19th century, marketers have worked to develop traditional marketing channels.

Google SafeSearch demonstrates how to use algorithms effectively to automate search processes. Understanding these principles can be incredibly helpful for digital marketers, as the same techniques used by Google can enhance their skills and improve campaign performance.

Google Ads is testing a new method to help businesses obtain customer information through lead form extensions. Steven Johns discovered this new advertising extension and noted that he can access it in his EGO Power + Austria account.