If you have a substantial budget and seek immediate results, SEM is your best choice. On the other hand, SEO is relatively more cost-effective and offers long-term cost-effectiveness by gradually generating sustainable traffic over time.

SEO (Search Engine Optimization) is a technique that enhances a website's ranking in search engine results by optimizing elements such as website structure, content, and code, thereby increasing exposure and click-through rates. Effective SEO can improve website rankings, increase traffic, enhance conversion rates, and bolster brand authority.

Optimizing SEO for an independent website on Google primarily involves several key steps: keyword research, website structure optimization, content optimization, technical optimization, and external link building.

SEO and Google Ads (formerly known as AdWords) are two distinct promotional methods. SEO is a long-term and relatively economical strategy that primarily attracts traffic by optimizing a website's natural search engine ranking. Google Ads, on the other hand, require investing funds to purchase keyword advertising space, which can be costly but yields quick results.

 

Once SEO optimization is completed, as long as the website maintains its quality and content updates, the ranking can remain relatively stable. In contrast, when Google Ads campaigns are stopped, traffic will immediately decrease. Websites with natural rankings are often perceived as more trustworthy by users compared to those with ad placements.

When choosing a domain name for your independent website, opt for one that is short, easy to remember, and relevant to your brand or product. Avoid lengthy names, complex spellings, or hyphens. Ensure that the domain extensions (such as .com, .net, .org, etc.) align with industry practices and target market preferences.